Strategy
Prioritising your campaign to focus on what's going to get you real results.
Do I need a digital strategy?
If you've found us, it sounds like you're looking for a way to grow your business or organisation. Great! So in the same way that you wouldn't build a house without plans and measurements, you shouldn't build your business with no strategy or goal in mind.
So where do you start? With so much information out there on what the best approach is, how do you sort the wheat from the chaff?
We'd always suggest starting with an overview of where your business is now, and use that to influence your next move. By understanding where you are now, we can better plan how you'd like to develop.
SMART
We might be clever, but we need your campaign to be SMART*
CONSIDERED
We'll consider the wider business to create an integrated campaign.
TARGETED
We'll find you the right customers, based on data and industry experience.
*Specific, Measurable, Achievable, Realistic and Timely
ITCHING TO GET STARTED?
Why work strategically?
We aim to quickly get to know your business to help you understand exactly what's going on, and what the opportunities are. We'll point out the quick wins, and be up-front with longer term tactics. We'll establish a trusted and respectful working relationship right from the start.
A marketing strategy doesn't need to be chapter and verse. It's a working document, designed to evolve. Together we'll create a roadmap to help you define the path you need to take to achieve your business goals, using traditional and digital planning tools and techniques.
We're Chartered Institute of Marketing certified, and experienced in helping small businesses achieve strategic objectives.
How do Clever Salmon Work?
We'll always start with a detailed consultation. That can take any form depending on your business and what kind of space you're working in. We'll complete a full review of your existing campaign or website once you're ready, with technical recommendations where necessary before commencing with the campaign.
What you can be sure of is that we'll never suggest using a strategy for the sake of it. If from our initial consultation it's clear that we're not the right fit for your business, we'll tell you. We will need to work closely with you to understand the pain points, for you and your customers. And turn those into tools that you can use to your advantage.
The more you know about your customers, your staff, your competitors and your wider environment the better positioned your strategy can be. Our job will be to work with you to put all of that into an order that makes sense, and form an actionable plan.
