Marketing without a strategy is a bit like watering a plant with a water gun. You may get some of the water where it needs to go, but using the right tools for the job could make it more efficient.
Think of us as your watering can. We’ll take on all of the information (water) and channel it strategically (down a clever spout) to direct it exactly where you need it to go (to the roots).
In short, but understanding what you need to achieve, we can help you find a route to get you there.
We don’t miss out the research stage. It’s necessary.
Get straight to the point with your customers
We might be clever, but your campaign will be SMART*
We aim to quickly get to know your business to help you understand exactly what’s going on, and what the opportunities are. We’ll point out the quick wins, and be up-front with longer term tactics. We’ll establish a trusted and respectful working relationship right from the start.
A marketing strategy doesn’t need to be chapter and verse. It’s a working document, designed to evolve. Together we’ll create a roadmap to help you define the path you need to take to achieve your business goals, using traditional and digital planning tools and techniques.
We’re Chartered Institute of Marketing certified, and experienced in helping small businesses achieve big objectives.
We’ll always start with a detailed consultation. That can take any form depending on your business and what kind of space you’re working in. We’ll complete a full review of your existing campaign or website once you’re ready, with technical recommendations where necessary before commencing with the campaign.
What you can be sure of is that we’ll never suggest using a strategy for the sake of it. If from our initial consultation it’s clear that we’re not the right fit for your business, we’ll tell you. We will need to work closely with you to understand the pain points, for you and your customers. And turn those into tools that you can use to your advantage.
The more you know about your customers, your staff, your competitors and your wider environment the better positioned your strategy can be. Our job will be to work with you to put all of that into an order that makes sense, and form an actionable plan.
A strategy can be a simple one page document, or a detailed piece of work. Most importantly it has to work for you.
We’ll find a format that helps you keep on top of market challenges and prevail, with a consistent and personal approach.
